TD Ameritrade Network

The Ask

The excitement of new opportunities to connect with engaged members is usually followed quickly by visual needs a static brand guide can’t solve. For TD Ameritrade, their trading platform users often had a television nearby keeping them informed of the day’s financial news. When TD was prepared to bring that news consumption experience into their own OTT news network to add value and build deeper relationships with their users, +Merge was there to establish a TD Ameritrade brand in motion.

+Merge designed the new logo, look and feel of their new network as well as 4 original show packages with in-show animations, breaking news alerts, chyrons and more. This case study focuses on the creation of the network logo, the surrounding environment and their new motion style guide.